Tutorial Tuesdays: Why you need to address 'So What' in your paper

Truth time: Nobody cares about your research.


...until you can explain why it matters to them.

One of the most common issues I help my clients address is how to make sure their paper tackles the 'So What' question.

In Episode 8, we learn why it's important to give your audience a big 'So What'—and how to do it.

Watch now!


Addressing the 'So What' is a topic we cover in depth in my Writing Weekends and Virtual Writing Retreat.

Writing Weekends happen once every six weeks (the next one is coming up on June 9 and 10, 2018). The Writing Retreat is available anytime—you can use the program to create your own self-paced writing retreat and finish a paper that's been hanging around your neck.

Learn more about the Writing Retreat.