Tutorial Tuesdays: Why you need to address 'So What' in your paper

Truth time: Nobody cares about your research.


...until you can explain why it matters to them.

One of the most common issues I help my clients address is how to make sure their paper tackles the 'So What' question.

In Episode 8, we learn why it's important to give your audience a big 'So What'—and how to do it.

Watch now!


Addressing the 'So What' is a topic we cover in depth in my Writing Weekends and Virtual Writing Retreat.

Writing Weekends happen once every six weeks (the next one is coming up on June 9 and 10, 2018). The Writing Retreat is available anytime—you can use the program to create your own self-paced writing retreat and finish a paper that's been hanging around your neck.

Learn more about the Writing Retreat. 

Hey! writing your R01 application doesn't have to feel like such a slog.

I made you a 90-Day NIH R01 Planning Blueprint to take some of the stress out of writing your next R01 application. Sign up to map out exactly what to do to write an outstanding proposal—and when to do it.